Pedal Progression Identity.

I was commissioned by ‘Pedal Progression’ to develop a brand identity and logo for their mountain bike training company. After working through the design brief, drawing and refining the logo to portray their company we arrived on the finished logo shown below. The logo was supplied in four different styles so that it could be used on a diverse range of promotional materials.

The next phase was to develop a bespoke website that would inform and educate potential customers about the various products that Pedal Progression offer. The website’s primary focus is make it as easy as possible for users to find the correct riding product for their needs. The site focuses the users attention to the range of products and how to book the relevant course. We developed some unique navigation for the Coaches and the Courses pages.

View the Pedal Progression Site

Pedal Progression


Pedal Progression


Pedal Progression


Pedal Progression


Pedal Progression


Pedal Progression


All photos courtesy of Seb Rogers

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